Given the limited quantity, it was cheaper for Toyota to put money on the hood than to advertise it sufficiently to find enough people to buy it without the incentive. If you're actually trying to sell as many as you can, you want to build momentum with your advertising. It didn't make sense for Toyota to build momentum and then slam the door shut when it was finally getting the required level of interest.pchilds said:The RAV4 EV proves, that if you don't want to sell something, it won't sell. Toyota could have found 2600 people to buy a RAV4 EV at sticker if they wanted.
miimura said:Given the limited quantity, it was cheaper for Toyota to put money on the hood than to advertise it sufficiently to find enough people to buy it without the incentive. If you're actually trying to sell as many as you can, you want to build momentum with your advertising. It didn't make sense for Toyota to build momentum and then slam the door shut when it was finally getting the required level of interest.pchilds said:The RAV4 EV proves, that if you don't want to sell something, it won't sell. Toyota could have found 2600 people to buy a RAV4 EV at sticker if they wanted.
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