the really funny thing is - the only reason i even knew to *look* for a Rav4EV was that i happened to run across one of the Gen 1 Rav4EVs parked outside a supermarket in Los Altos, CA. I thought a Rav4 with an electric drive was a pretty cool idea and so I then went to the Toyota website and the first 2 times i went there, couldnt *find* the Rav4EV. (then i was confused that it was a different car than the one I saw...)
personally, i think the problem is Toyota spends like *no* time marketing the car. Whenever i'm on a local ham radio repeater and mention I'm driving one, i get lots of questions about it, becuase no one's ever heard of it... (and this is in the Bay Area where a lot of people drive Electric cars)